The city isn’t your typical winter destination.

Marrakech – Often dubbed the “Switzerland of Morocco,” Ifrane in Fez-Meknes is not the common scene that one would think of when they think of Morocco depicted in stereotypical movies. 

From serene snowy landscapes to cozy cafes in European-style chalet houses and mouth-watering tagines, here’s your real-deal guide to making the most of Ifrane.

Enjoy the snow without the crowds

This time of year, Ifrane is at its all time high for those wishing to have a winter wonderland experience. 

 Forget the packed ski resorts — find your own slice of winter magic. 

Whether you’re building a snowman, engaging in an impromptu snowball fight, or simply taking a quiet walk, Ifrane’s snow-covered landscapes let you enjoy nature at your own pace.

Cafe hop like a local

Ifrane’s cafe scene is all about comfort and authenticity. 

Skip the chain coffee shops and discover small, locally-loved spots. 

Enjoy a hot chocolate or mint tea while watching the world go by. 

Each cafe has its own character, giving you a taste of everyday life in this mountain town.

Eat a proper tagine while watching the snow

There’s nothing like savoring a warm, hearty tagine as the snow gently falls outside. 

Whether you opt for a traditional restaurant or a hidden gem recommended by locals, a warm, flavorful tagine paired with the wintry scene makes for an unforgettable meal.

Admire the architecture 

Ifrane’s architecture is a refreshing departure from typical Moroccan towns. 

With its Alpine chalet inspired buildings and large, pristine streets, the town feels both sophisticated and inviting.

Take a leisurely stroll through the streets, snap some photos, and appreciate the blend of European and Moroccan styles.

Visit Ain Vittel

For a touch of nature beyond the snow, head over to Ain Vittel. 

This serene spot is perfect for a peaceful walk or a quiet picnic by a picturesque waterfall. 

It’s a great way to experience Ifrane’s natural beauty without the usual hustle and bustle.

Drive around at night

When the sun sets, Ifrane takes on a magical quality.

A nighttime drive – weather permitting – reveals quiet streets illuminated by soft lights, transforming the town into a scene straight out of a winter movie. 

It’s the ideal way to end a day filled with exploration and discovery.

Ifrane is all about personal experiences — what you choose to do here is entirely up to you. 

Whether you’re a nature lover, a foodie, or simply someone in search of a peaceful retreat, Ifrane offers something genuine for everyone. 

So, what’s your perfect Ifrane moment?