The Art of ‘Feng Shui’ and the TikTok Red Purse Trend

A fiery fusion of ancient wisdom and modern trends, the TikTok red purse craze turns Feng Shui’s promise of wealth and prosperity into a viral sensation, one wallet at a time.

Fez – The ancient Chinese practice of Feng Shui has made a captivating leap into the digital age, most recently through a viral trend on TikTok involving red wallets and purses. Feng Shui, meaning “wind” and “water,” is a philosophy that seeks to harmonize individuals with their environment by channeling natural energy flows. In this viral TikTok trend, users celebrate that owning a red purse or wallet can attract wealth and prosperity, merging this traditional concept with modern online culture.

TikTok red purse trend

The trend began when Argentine-Spanish model Georgina Rodrigez shared her experience with a red wallet and noticed that it brought her wealth, then creators started sharing content on how red wallets align with Feng Shui principles to boost financial fortune. Influencers such as @yourchiwiz and @fengshuigovernnersun have also jumped on the trend, demonstrating the power of red as a color that symbolizes fire, energy, and wealth, energizing the “money corner” in Feng Shui philosophy. Many users documented their journeys of switching to red wallets, with some attributing newfound financial gains to the practice, while others participated for fun and aesthetics.

Reactions were diverse. Skeptics humorously dismissed the trend as superstition, while believers praised its efficacy, showcasing videos of “manifested” wealth. The trend also inspired discussions about other Feng Shui wallet colors, such as black for stability, gold for luxury, and green for growth.

The philosophy behind It

Red holds a special place in Feng Shui, often associated with vitality, success, and good fortune.

In the context of a wallet or purse, it is believed to attract wealth and amplify financial opportunities by harnessing the powerful energy of the fire element. According to practitioners, red wallets can stimulate activity in one’s financial “corner,” reflecting Feng Shui’s holistic approach to energy flow.

However, some experts caution against overreliance on one method. They recommend maintaining a decluttered wallet, avoiding blue (symbolizing water and the potential draining of wealth), and pairing red with mindful spending habits to prevent the “burning” through of cash too quickly.

Related Feng Shui practices

Feng Shui extends beyond wallet colors to include other wealth-attracting practices, such as placing a wealth bowl filled with coins, crystals, or other prosperity symbols in the wealth area of your home. Another popular tradition is using red envelopes, which are common in Chinese culture and symbolize good fortune. They are often filled with money during celebrations.

Additionally, carrying citrine crystals, known as the “merchant’s stone,” is believed to attract financial success and is a favored practice for enhancing prosperity when kept in wallets.

This TikTok trend exemplifies the blending of ancient traditions with modern-day self-expression, sparking a global conversation about how spiritual practices can adapt and resonate in contemporary culture.