Fez — In a new collaboration, PUMA and Berlin-based label “NO/FAITH Studios” have teamed up to revive the “Beisser,” an archival sneaker first released in 2005, now leaning hard into distressed textures, sharp lines, and early-2000s energy.
PUMA introduced the drop in late March, describing the model as a return to one of its more aggressive archive silhouettes.
The shoe’s name comes from the German word for “biter,” referring to its distinctive outsole design.
PUMA said the sneaker is defined by a bold, tooth-like tread meant to evoke the mandibles of a big cat, giving the model a sculptural and almost predatory look that separates it from cleaner retro runners currently dominating the market.
A rougher take on the archive
For this version, NO/FAITH Studios wrapped the upper in premium brown suede, shifting the original design toward something more raw and earthy.
PUMA and other fashion coverage of the release highlighted the pair’s tactile finish, subtly distressed sole unit, and hand-finished feel, all of which align with NO/FAITH Studios’ broader design identity.
The collaboration follows the two brands’ earlier “Talon” project from 2025, another archive-driven release that drew from a 2004 PUMA silhouette.
That makes the new “Beisser” less of a one-off stunt and more of a continuing design conversation between PUMA’s back catalog and NO/FAITH Studios’ industrial, youth-oriented aesthetic.
For PUMA, the collaboration adds another entry to its ongoing archive strategy. For NO/FAITH Studios, it is another chance to push its moody, post-Y2K design language into a more global sneaker conversation.
PUMA marked the launch with an event on March 27 at Studio1111 in Berlin, featuring a friends-and-family dinner followed by an after-party.
The brand then released the sneaker on April 4 through PUMA’s website, NO/FAITH Studios’ site, and selected stockists. Retail listings show the shoe priced around the upper-premium sneaker tier.
