Lugano – “The Devil Wears Prada 2” has opened to a powerful global box office debut, following its theater release on May 1, bringing its worldwide opening weekend total to approximately $233.6 million (MAD 2.29 billion).
The film, which reunites Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, marks a major return for the franchise nearly two decades after the original’s release.
Originally projected by Variety to earn up to $80 million (MAD 784 million) domestically, the sequel met expectations with an opening of approximately $77 million (MAD 755 million) in North America, while drawing the majority of its revenue from international markets, which accounted for more than two-thirds of total ticket sales.
The strong global performance reflects a combination of factors, including the original film’s enduring fanbase, the return of its high-profile cast, and an extensive global marketing campaign.
According to CNN, the movie collaborated with major brands such as L’Oréal Paris, Diet Coke, Starbucks, Samsung Galaxy, Lancôme, Google, Mercedes-Benz, Tiffany & Co., Dior, and Valentino.
These collaborations, spanning fashion, beauty, technology, and lifestyle sectors, helped keep the film at the center of public attention and reinforced its appeal across multiple industries.
Adding to its appeal, the film features a high-profile soundtrack led by Lady Gaga.
Ahead of the release, Gaga collaborated with Doechii on the lead single “Runway,” while also contributing two solo tracks, “Shape of a Woman” and “Glamorous Life,” forming the first wave of music tied to the film.
Gaga also makes a notable cameo appearance in the film, playing a version of herself in scenes that have quickly become a standout talking point among audiences and critics.
The success of “The Devil Wears Prada 2”, driven by nostalgia and renewed interest in female-led films, highlights Hollywood’s growing reliance on established intellectual property and internationally driven box office performance.
