Lugano – Dua Lipa has filed a $15 million lawsuit against Samsung Electronics, accusing the company of using her image on television packaging in the United States without authorization or compensation.
The lawsuit alleges that Samsung used a copyrighted photograph of the singer on TV boxes sold across the U.S., creating the impression that she endorsed the products despite never approving such a partnership.
The image at the center of the lawsuit was reportedly taken backstage at the Austin City Limits festival in 2024.
Lipa claims she owns the rights to the photograph and never granted Samsung permission to use it commercially.
The lawsuit also alleges that Samsung continued distributing the packaging even after the singer’s legal team demanded the company stop using the image in 2025.
In addition to copyright infringement, the lawsuit includes allegations tied to trademark violations and unauthorized commercial exploitation of Lipa’s likeness.
Her legal team argues that the packaging falsely suggested an official endorsement deal between the singer and Samsung.
The complaint also references social media posts from consumers who claimed the image influenced their purchasing decisions, with some fans reportedly saying they bought, or wanted to buy, the televisions because Dua Lipa appeared on the packaging.
Samsung has not publicly commented on the lawsuit.
Over the years, Dua Lipa has worked with several global luxury and technology brands, including partnerships with Versace, Nespresso, Porsche, and Bulgari.
Public figures increasingly rely on image licensing agreements and endorsement partnerships as major parts of their business and brand identity.
The case highlights growing legal disputes surrounding celebrity likeness rights and commercial endorsements in the digital era.
