Safi – The Timizart Silver Festival will take place in Tiznit from July 15-20, marking its 14th edition under the theme “Silver Jewelry: Identity, Creativity and Development.”

The event is organized by the Timizart Silver Festival Association, with backing from the Ministry of Interior, the State Secretariat for Handicrafts and the Social and Solidarity Economy, the Souss-Massa region, the town and province of Tiznit, and Maison de l’Artisan (House of Handicraft).

Over six days, the southern city will be brimming with exhibitions, craft workshops, seminars and evening concerts. 

An international jewelry show will bring together more than 50 exhibitors from several countries, while a crafts and local-products fair will gather more than 60, drawing buyers and visitors to the heart of the medina.

Tiznit has long been known for its silver craftsmanship. Enclosed by ramparts built in the late 19th century, the town has attracted silversmiths for more than a century, and its medina still houses a jewelers’ souk that keeps the tradition alive.

Tiznit’s silversmiths are renowned for the bold Amazigh jewelry of southern Morocco, from bracelets to the fibulas used to fasten traditional dress, a craft deeply tied to the city’s identity.

The festival presents that tradition as both cultural heritage and a living trade. Through seminars, it will explore the future of silverwork and how it can evolve alongside innovation, while workshops will pass down techniques to a new generation of artisans. 

Evenings will close with concerts, running through the festival’s final night on July 20.

Building on a record year

The festival has grown into one of the region’s largest summer gatherings. It returned in 2023 after a three-year pause. Its 2025 edition drew record crowds, with more than 70,000 people attending its shows and exhibitions over the week.

That turnout capped an event that has grown from a local celebration of the jewelers’ craft into a draw for artists and buyers from across Morocco and beyond. 

Past editions have reached outside the country too. The 2023 festival brought exhibitors from Mauritania, Italy and France alongside Moroccan artisans, part of an international turn the organizers hope to deepen this year.

For six days, the city that gave Morocco its silver will set the craft back at center stage.