Fez — Drivers on Avenue Al Araar in Rabat have been doing a double take this week after spotting a giant pink billboard with a very direct question: “SALMA WILL YOU MARRY ME?”
Set against a bright background with cartoon pandas and palm leaves, the sign looks more like a Valentine’s card than an advertisement.
Under the main line, the message continues: “I PROMISE YOU A LIFE PINKER THAN THIS BILLBOARD MY BIG HEARTED LITTLE PANDA. I LOVE YOU. BIZAAAAAAAARE HADCHI.”
A pink message for one Salma
The board doesn’t carry any logo or brand. It’s not a campaign or a teaser for a product. Everything points to a personal proposal aimed at one person, Salma, using one of Rabat’s main arteries as the delivery channel.
The mix of English and Darija written in Latin letters, plus the pet name “my big hearted little panda,” gives the message a very personal tone. It reads exactly like the way many couples talk to each other in private, just scaled up to billboard size.
A private joke made public
The final line, “Bizaaaaaaaare hadchi” (“this is so weird/crazy”), shows that the author knows how over-the-top the gesture is and laughs about it inside the message itself.
On social media, photos of the billboard are circulating with the same question: Who is Salma, and did she say yes? For now, only the couple — and maybe a few close friends — know the answer.
In the meantime, the pink sign has quietly become Rabat’s latest unofficial landmark: a love note hanging over a busy roundabout, addressed to one person and read by an entire city.
