Marrakech – Paris will welcome the Oriental Fashion Show on January 25-27, bringing together fashion and culture in a series of exclusive runway events.
On January 25, the historic Hôtel de Crillon will host an exclusive showcase featuring two brands from the Gulf: Yoland Fashion House from the Sultanate of Oman and Reesha Design from the United Arab Emirates.
Two days later, on January 27, the Musée Guimet, a landmark institution dedicated to the arts of the world, will open its doors to the Oriental Fashion Show.
Under the theme “Elegance in Heritage,” a three-part series of runway presentations will explore dialogue between styles, craftsmanship, and contemporary interpretations rooted in diverse global traditions.
The event will highlight talented designers and couture houses from across the globe, including the Middle East, North Africa, the Gulf region (UAE, Jordan, Lebanon, Egypt, Kuwait, Morocco), and Asia (Azerbaijan, Turkmenistan, Uzbekistan, Kazakhstan, Tajikistan, Japan).
This geographical diversity reflects the Oriental Fashion Show’s core mission: building cultural bridges and showcasing lesser-known heritages through fashion.
Beyond aesthetics, the show emphasizes cultural storytelling, artisanal craftsmanship, and historical narratives, making fashion a vehicle for cross-cultural understanding.
