Marrakech – Best known for her fashion brand Mina Binebine, the Moroccan designer trained in Los Angeles is now stepping into a new creative chapter. This time, in contemporary art.

On February 7, Binebine will unveil her first-ever art exhibition, Éclosion, during the 1-54 Contemporary African Art Fair in Marrakech, hosted in the intimate setting of Maison Ach.

This debut exhibition features three original artworks, presented as part of the fair, within the refined, private atmosphere of Maison Ach.

Educated in fashion and entrepreneurship in Los Angeles, Mina Binebine built her reputation in luxury lingerie before founding her eponymous brand in Marrakech.

Her designs have been showcased in Paris, Los Angeles, New York, Marrakech, Saudi Arabia, and beyond.

She now collaborates with clients across the globe, dressing women who are free, assertive, and unapologetically singular.

But Binebine broadens her language of expression in 2026. She leaves the runway behind, at least temporarily, to enter the world of fine art.

The origin of Éclosion dates back to 2021, rooted in a quiet, almost invisible moment.

On her daily route, Binebine repeatedly passed a woman sitting on a street corner, trying to sell a barrel filled with mismatched, worn, forgotten buttons, objects no one seemed to want anymore.

One question lingered: What do we do with what the world no longer wants?

Binebine bought the barrel.

She began sewing the buttons onto garments; corsets, jackets, vests, berets, transforming discarded fragments into striking, emotionally charged fashion pieces.

The collection was called Éclosion: like a flower bud, like an idea forming, like an identity revealing itself.

In its latest incarnation, Éclosion moves fully into the realm of contemporary art. The buttons are no longer attached to clothing, but to canvas.

Each one is carefully wrapped in cream cotton toile, the same fabric used in fashion prototypes.

A humble material. Imperfect. Cut, corrected, restarted.

The resulting material has since become a metaphor for process: trial and error, vulnerability, becoming. Each button carries a story; memory, trauma, fear, desire, dreams, anxiety. Sewn together, they form a whole. An armor.

An armor of self. An armor for life. An armor aligned with one’s values and vision.

And yet, even within unity, a truth remains: you can still feel alone, different, misunderstood. There is always a part of us that stays untamed.