Marrakech – For the first time in North Africa, Jazzablanca will welcome global pop icon Robbie Williams, who will perform on July 2, marking a historic moment for both the artist and the event.

This highly anticipated concert is set to be one of the highlights of Jazzablanca’s 19th edition, which will take place from July 2-11, promising a bold and ambitious program that blends global stars with artistic excellence.

A major figure on the international music scene, Robbie Williams has enjoyed a career spanning more than three decades, transcending generations and music eras.

With over 90 million albums sold worldwide, 15 number-one albums in the UK, and a record of 18 BRIT awards, he stands among the most decorated and influential artists in British music history.

Currently on his BRITPOP Tour, which launched in May 2025, Williams has already drawn more than 1.2 millions spectators across Europe.

In January 2025, “Better Man,” the soundtrack to the biopic dedicated to his life, topped UK sales charts, becoming his 15th number-one album and tying the historic record held by the Beatles. 

The film, directed by Michael Gracey, received critical acclaim and earned an Oscar nomination, while the Netflix documentary series “Robbie Williams” further amplified his global reach.

Beyond music, Williams is also deeply committed to humanitarian causes. He is the co-founder of Soccer Aid for UNICEF, an initiative that has raised more than euro 121 million for humanitarian projects worldwide.

In 2025, he was appointed Official FIFA Music Ambassador and co-wrote the organization’s official anthem, “Desire,” which he performs alongside Laura Pausini.