Rabat – Luxury brand Casablanca has unveiled model and actress Iris Law as the face of its Resort 2026 collection, marking a new chapter for the fashion house as it continues to expand its international presence.
The campaign was shot in Los Angeles, a city that has long inspired Moroccan designer Charaf Tajer’s creative vision. Captured by photographer Corentin Leroux, the visuals feature Iris Law alongside models Sara Grace Wallerstedt, Duncan Yair, and Camp Schill, set against interiors overlooking Beverly Hills.
Los Angeles holds strategic importance for the brand. Casablanca recently opened its first US flagship store on Santa Monica Boulevard, reinforcing its growing footprint in the American market.
The campaign was photographed at the Sheats-Goldstein residence, an architectural landmark designed by John Lautner, chosen for its modernist character and cultural significance.
The collection itself is an ode to Los Angeles, showcasing the city beyond clichés. Iris Law embodies the iconic LA spirit, appearing in moments ranging from lounging on a sofa to eating on-the-go, all set against the iconic views of Beverly Hills.
Photographed in a cinematic style, the campaign also features Sara Grace Wallerstedt, Duncan Yair, and Camp Schill, highlighting casual yet elegant everyday moments.
Under soft, ambient lighting, the collection presents preppy silhouettes combined with tracksuit jackets, blending sportswear influences with classic tailoring. The palette moves through blues, greens, pinks, and yellows, reflecting the relaxed yet refined aesthetic that defines Casablanca.
Founded in 2018 by Charaf Tajer, Casablanca is a fashion house known for its distinctive blend of luxury tailoring and sportswear influences.
The brand’s aesthetic balances elegance and ease, drawing inspiration from sun-drenched North African landscapes and classic sporting environments. Silhouettes are refined yet relaxed, with crisp cotton and plush terrycloth pieces that combine comfort with sophistication. Casablanca reinterprets the leisurely glamour of luxurious hotel suites or private club terraces, while vibrant colors keep the collections youthful and versatile.
