Fez — British-Moroccan model Nora Attal has become the new face of Barbour’s Spring-Summer 2026 campaign, ushering in a new chapter for one of the UK’s most recognizable outerwear labels.
The campaign centers on Barbour’s new “Icons” collection, which revisits some of the brand’s best-known jackets through lighter materials and a sleeker seasonal silhouette.
Attal’s presence in the campaign places a Moroccan face at the heart of a brand long associated with British country style.
Born in London to Moroccan parents, Attal has forged an international fashion career through runway work, covers, and major luxury campaigns, becoming one of the most visible models of Moroccan heritage on the global stage
Barbour chose Attal to front its SS26 rollout as it refreshes core designs that remain closely tied to the company’s identity.
The “Icons” line modernizes classic pieces while keeping the brand’s familiar countryside aesthetic intact.
A heritage brand with royal ties
Founded in 1894, Barbour has long positioned itself around durable outerwear and has become deeply embedded in the image of British rural life.
The brand says it operates globally today across outerwear, clothing, accessories, and footwear.
Barbour’s prestige is also tied to its royal associations. The brand has long held multiple Royal Warrants, a formal recognition granted to companies that supply goods or services to members of the British royal family.
The company’s history notes that it received a third Royal Warrant from the then-Prince of Wales, now King Charles III.
That background helps explain why Attal’s appointment stands out beyond fashion imagery alone. It places a British-Moroccan model at the forefront of a label closely linked to one of the UK’s most traditional style codes.
