Lugano – Paris hosted its first-ever Modest Fashion Week from April 16–18, marking an important milestone in the expansion of modest fashion within the international fashion calendar.
Organized by Think Fashion, the event took place at the Hôtel Le Marois and featured nearly 30 designers from across more than 20 countries.
As one of the world’s leading fashion capitals, Paris continues to embrace diverse creative expressions and inclusivity.
The introduction of Modest Fashion Week adds to this landscape, offering a platform for styles that emphasize versatility, and personal preference.
Collections showcased flowing silhouettes, intricately layered ensembles, and refined tailoring, blending elegance with contemporary design.
Since its launch in Istanbul in 2016, Modest Fashion Week has expanded to cities including London, Dubai, Jakarta, Amsterdam, Riyadh, and Abu Dhabi.
Its debut in Paris reflects the platform’s continued global development.
A diverse artistic program
The Paris edition combined runway presentations with professional exchange. Panel discussions explored themes such as consumer trends, sustainability, and innovation, providing insight into the sector’s growth.
On the opening day, talk shows addressed topics including digital influence and the evolving role of modest fashion in luxury.
Sessions such as “The Influence Impact: Beyond the Feed” and “What AI Can’t Fix?: Intelligence vs Intention.” reflected changing consumer expectations.
The second day continued with discussions on brand identity and consumer behavior, with sessions like “Buyers’ Lens: What Makes Us Say Yes?” and “Gen Z’s Loyalty Myth: Brands & Beliefs.”
Both day’s fashion shows featured designers from countries including France, Kazakhstan, Kuwait, Nigeria, Qatar, Russia, Turkey, the United Arab Emirates, the United Kingdom, the United States, and Uzbekistan, highlighting a wide range of creative approaches.
