Rabat – Evok Collection has appointed Gilles Bontems as General Manager of Brach Paris, the group’s flagship property in the French capital.

Bringing extensive experience from some of the world’s most prestigious luxury hospitality brands, he joins the hotel to further its development while, alongside the teams, maintaining the exceptional service standards and distinctive spirit that define Brach Paris.

A respected hospitality professional, Bontems has built a career across leading international luxury hotel groups in France and abroad. 

Prior to joining Evok Collection, he served as Hotel Manager at Park Hyatt Paris-Vendôme. 

He previously held the roles of Hotel Manager and Director of Operations at Hôtel Martinez in Cannes, as well as Director of Operations at Le Méridien Nice.

His background also spans food & beverage and lifestyle-driven hospitality environments, including a position as Director of Food & Beverage at Sheraton Brussels Airport Hotel, alongside various management roles in Switzerland, Belgium, and France. 

This diverse experience has shaped a strong operational vision, sharp attention to detail, and a deep commitment to service excellence; core values at the heart of luxury hospitality.

As the flagship property of the Brach brand, Brach Paris embodies a vibrant, urban, cultural, and deeply human approach to luxury. 

Conceived as both a destination and an experience, the hotel blends hospitality, gastronomy, wellness, and local community life through a distinctive creative energy.

In his new role, Bontems will be responsible for strengthening Brach Paris’ positioning in France and internationally, enhancing the guest experience, and supporting teams in a continued dynamic of growth, desirability, and fidelity to the spirit of the house.