Rabat – At 23, Moroccan designer Zina Louhaichy has secured her first collaboration with Nike, marking a major milestone in her growing career.
The founder of New York-based label Louhaichy has partnered with Nike for the Louhaichy x Nike New York Collection, a capsule that reflects the cultural diversity and immigrant spirit of the city she now calls home.
Launched in 2020, Louhaichy has built her brand around themes of diaspora, identity, and cultural storytelling, often weaving elements of her Moroccan heritage into handmade garments and accessories.
That same vision shapes the new collection, which includes New York rings in gold and silver, alongside beanies inspired by the iconic Ghana Must Go bags, reimagined in pink and blue.
The campaign accompanying the release was photographed across New York’s boroughs, including Queens and Manhattan, shifting the focus beyond fashion to celebrate the people who define the city.
Artists, immigrant families, small business owners, and workers all feature in the portraits, creating a visual tribute to the communities that continue to shape New York’s cultural landscape.
The collection was made available exclusively through Nike’s TOMA activation at Bryant Park from June 25-27, offering a limited-edition release rooted in community, heritage, and contemporary streetwear.
