Billie Eilish, UMG Upcycle 400,000 Unsold Tour Tees in Morocco

Led by UMG’s merchandise division Bravado, this initiative is addressing a long-standing problem in the music industry: what to do with leftover tour merch.

Led by UMG’s merchandise division Bravado, this initiative is addressing a long-standing problem in the music industry: what to do with leftover tour merch.
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