Rabat – Kristen Bell has joined L’Oréal Paris as its newest global ambassador, adding her voice to the brand’s long-running message of self-worth and empowerment.
The Emmy-nominated actress and producer, known for roles in “Veronica Mars,” “The Good Place,” and “Nobody Wants This,” joins the beauty giant as it continues to build a global lineup of women from across entertainment, fashion, and culture.
For Bell, the partnership is about more than beauty. In a statement announcing her new role, she reflected on the meaning behind L’Oréal Paris’ iconic tagline, “Because I’m Worth It”.
“’You’re Worth It’ isn’t something L’Oréal Paris gave women, the worth was always ours. What they gave us was permission to say it out loud,” Bell said.
“It isn’t about being made to feel valuable. It’s about a brand that handed women the mic.”
The actress has built a career spanning television, film, and theater, while also expanding her work beyond Hollywood.
Bell is also an entrepreneur and has been involved in initiatives and businesses focused on making products more accessible to families.
Her arrival adds another high-profile name to L’Oréal Paris’ international ambassador community, which includes Simone Ashley, Alia Bhatt, Jane Fonda, Elle Fanning, Kendall Jenner, and Eva Longoria, among others.
