Fez – Huda Kattan signaled her backing for Miss Universe Palestine Nadeen Ayoub this week through coordinated social posts and a brand announcement, framing the collaboration as a moment that extends beyond pageantry. A Huda Beauty release confirmed the sponsorship and positioned Ayoub’s participation as a milestone for visibility on a global stage.

Ayoub is set to make history as the first contestant to carry the Palestine sash at Miss Universe, which is scheduled for November 21 at Impact Challenger Hall in Pak Kret, just outside Bangkok. The venue and date appear on the host complex’s calendar and align with the pageant’s published schedule.

Kattan’s message drew strong engagement across Instagram and LinkedIn, where she celebrated Ayoub’s debut and underscored themes of strength and representation. Lifestyle coverage in the region amplified the post, noting the symbolic weight of a major Middle East beauty label backing the first Miss Universe Palestine.

Ayoub has framed her platform around advocacy and cultural pride in recent interviews, saying she hopes to challenge perceptions and spotlight Palestinian women and children. Her team has shared images of community visits and traditional dress, reinforcing a message of identity alongside the competition push. 

For pageant organizers, the Thailand edition is billed as one of the year’s most international fields, with more than 100 delegates expected and a multi-city program that runs from early November through finals. For followers in Morocco and across the region, Kattan’s support adds a recognizable MENA industry voice to a storyline already drawing global attention.