Casablanca – Moroccan cosmetics brand MOROCCOCAN officially launched on Friday at Casablanca’s Royal Mansour, unveiling a collection of 11 skincare and haircare products made with regulated cannabis and enriched with Moroccan ingredients.
Inspired by Moroccan beauty rituals, the range includes products for the hammam, face, body, and hair.
But the collection isn’t limited to women. MOROCCOCAN also introduced a dedicated men’s line, extending its range to male skincare and grooming needs.
Speaking to MWN Lifestyle Magazine on the sidelines of the event, aesthetic technician Chaymae El Hammouti described cannabis as “one of Morocco’s treasures.”
She explained that cannabis offers benefits that go beyond cosmetics, highlighting its richness in omega-3, omega-6, and vitamin E, nutrients that help nourish and protect the skin.
Hemp oil, she added, is also characterized by its light texture, allowing it to absorb easily while providing lasting hydration.
Elhammouti concluded that she would confidently recommend cannabis-based skincare products to her patients.
A purely Moroccan brand
That vision was echoed by MOROCCOCAN COO Karima El Haoudi, who said the brand was created not only around regulated cannabis but also to celebrate Morocco’s rich cosmetic heritage.
Alongside hemp, MOROCCOCAN incorporates traditional Moroccan ingredients such as argan oil, aker fassi, and nila across its product range, combining locally sourced ingredients with contemporary cosmetic formulations.
El Haoudi also revealed that the collection will become available through MOROCCOCAN’s website in Morocco within a month, before reaching the brand’s Casablanca store in September 2026.
International expansion is expected to follow the same month, with launches planned in Belgium, France, and the United States.
The launch comes as Morocco continues to develop its regulated cannabis industry under the supervision of the National Agency for the Regulation of Cannabis-Related Activities (ANRAC).
Held in the presence of ANRAC Director General Mohamed El Gerrouj and several public figures, the event reflects broader national efforts to encourage investment, support Moroccan research and manufacturing, promote industrial innovation, and create greater value from the country’s natural resources through a regulated cannabis sector.
