If you were in Casablanca last week and felt the air buzzing with creative energy, you weren’t imagining it.
Marrakech – The 8th edition of Les Imperiales Week just wrapped up, and let’s just say, the industry’s best and brightest weren’t shy about making their mark.
Think of it as the Oscars of Moroccan marketing — except instead of red carpets, you had brand strategists, creative directors, and digital gurus strutting their stuff.
With Pascal Cübb, president of the International Advertising Association (IAA France), presiding over the event, this year’s ceremony wasn’t just about celebrating campaigns — it was about showcasing the pulse of Morocco’s ever-evolving communication landscape.
One thing’s for sure, that pulse is beating faster than ever.
And the winners are…
From jaw-dropping outdoor ads to AI-driven digital masterpieces, the competition was fierce.
A total of 273 entries, 147 campaigns, 90 brands, and 41 agencies fought for a coveted Étoile, proving that in the world of marketing, only the bold survive.
Some highlights? CIH Bank’s “3lach La” took home gold for Best TV Campaign (because who doesn’t love a clever bank ad?), while BIC’s “#Mat7atchStylo” showed us that a simple pen can spark viral engagement.
Meanwhile, VIVO Energy dominated with “Lioness of the Desert”, bringing in awards in video, photography, and sound — clearly, they understood the assignment.
The big players
Every awards show has its “Best Picture” moment, and this one belonged to TNC (thenext.click), crowned Agency of the Year.
Meanwhile, VIVO Energy snatched Advertiser of the Year, proving that their storytelling game is as strong as their fuel.
And let’s talk about the ladies running the show: TNC’s Quods Ouaissi was named Creative of the Year, while Inwi’s Nadia Rahim VIVO Energy’s Salwa Benslimane shared the Marketer of the Year title.
Consider this proof that Morocco’s marketing landscape is being shaped by powerhouse women.
What’s next?
With a theme like “The Paradigm Shift – Business. People. Tech”, this year’s Impériales wasn’t just a celebration — it was a wake-up call.
As Pascal Cübb put it, Moroccan brands are no longer just competing locally; they’re stepping onto the global stage with innovation and bold storytelling.
So, what did we learn? That Moroccan marketing isn’t just keeping up — it’s setting the pace.
Whether through AI-powered campaigns, immersive experiences, or brand storytelling that pulls at the heartstrings, the message was clear: creativity wins. Always.
Until next year, marketers. Keep the magic alive.
