Lugano – Morocco has been named among the top summer destinations by Lonely Planet, with the renowned travel guide highlighting the country’s vibrant atmosphere, coastal experiences and wellness offerings as standout attractions for travelers.
In its summer travel rankings, Lonely Planet described Morocco as “a true treat for the senses,” pointing to the lively energy of Jemaa El-Fna in Marrakesh, the aroma of grilled kofta skewers in Essaouira, the vivid colors of the country’s cities and the scent of traditional spices that define everyday life across the country.
The guide also emphasized Morocco’s appeal during the summer months, encouraging visitors to attend outdoor music events, relax on sunny beaches and explore the country’s growing wellness scene.
From luxury spas to remote desert retreats, Lonely Planet highlighted Morocco’s ability to combine cultural immersion with relaxation and leisure experiences.
Coastal destinations such as Essaou
ira continue to attract travelers seeking both seaside escapes and cultural experiences, while desert retreats and wellness resorts are increasingly drawing visitors.
Founded in 1973, Lonely Planet is considered one of the world’s most influential travel publishers, with its destination rankings often shaping international tourism trends.
The ranking adds to a series of recent international recognitions for Morocco’s tourism sector.
Earlier this year, Marrakesh ranked seventh worldwide in Tripadvisor’s “Travelers’ Choice Awards Best of the Best Destinations,” while the surf destination of Taghazout was included among the platform’s top trending destinations for 2026.
Morocco’s inclusion among Lonely Planet’s top summer destinations further reinforces the country’s rising profile as an international tourism hub, offering travelers a blend of culture, cuisine, music and wellness experiences.
