Rabat – BOSS has expanded its fragrance portfolio with the launch of “Boss Bottled Beyond for Her,” introducing a new women’s scent led by a trio of high-profile ambassadors.
The campaign stars Academy Award-winning actress Jessica Chastain, multi-platinum singer Becky G, and Olympic long jump champion Tara Davis-Woodhall, bringing together figures from film, music, and sport.
The new fragrance is the women’s counterpart to “Boss Bottled Beyond,” the brand’s premium leather-and-ginger eau de parfum introduced in 2025.
The original launch featured actor Bradley Cooper, musician Maluma, and footballer Vinícius Júnior, with the new release extending the Beyond franchise to a female audience.
The new fragrance
“Bottled Beyond for Her” is built around an unusual pairing: peony and maple syrup.
The combination is designed to balance floral brightness with a warmer, sweeter depth, which BOSS describes as a symbol of duality.
While the men’s fragrance centered on bold leather and ginger notes, the women’s edition offers a contrast of radiance and warmth.
The faces behind the campaign
Each ambassador was chosen to represent a different facet of the fragrance: radiance, depth, and determination.
Jessica Chastain leads the campaign as its Hollywood ambassador, joined by multi-platinum singer Becky G, who brings a strong musical and cultural presence, and Olympic long jump champion Tara Davis-Woodhall, representing the world of elite sport.
Together, the trio reflects the brand’s effort to connect film, music, and athletics through the new fragrance launch.
The why!
The launch says as much about how fragrance houses are building ambassador rosters as it does about the scent itself.
Instead of relying on a single ambassador, BOSS is continuing the multi-talent strategy it introduced for the men’s fragrance, which featured Bradley Cooper, Maluma, and Vinícius Júnior.
The brand chose to assemble a face from different fields: entertainment, music, and sport, unifying them under one concept.
It’s a format currently increasingly common across luxury and premium beauty, where houses like Chanel, Tiffany and Guerlain have leaned similarly hard on multi-ambassador, multi-industry rosters to broaden a single product’s cultural reach.
