Zendaya Becomes Prada Beauty’s New Global Ambassador

And just like that, Prada now has both Zendaya and Tom Holland on its ambassador roster.

Casablanca – Prada Beauty has revealed American artist Zendaya as the new ambassador for Prada Paradoxe, joining a growing lineup of faces representing the house’s beauty and fragrance collections.

The house shared the news across its social platforms, gradually teasing the arrival of a new face before revealing Zendaya as the brand’s latest addition.

In a statement accompanying the announcement, Zendaya shared her appreciation for Paradoxe, describing it as one of her favorite fragrances.

“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand feels like a completely natural extension of that mindset,” she said.

Behind the fragrance, there is a philosophy that appears to have resonated with the new ambassador. Her appointment brings that connection to the forefront, making her the new face of Prada Paradoxe.

With the new role, Zendaya joins Bella Hadid, Prada Beauty’s first Global Beauty Ambassador, who fronts Prada Touch, the brand’s cream-to-powder blush.

And just like that, Prada has both Zendaya and Tom Holland on its ambassador roster. The British actor and Zendaya’s husband already serves as the global ambassador for Prada’s men’s fragrance, Paradigme.

The announcement comes during a particularly busy period for Zendaya. The actress has been in the spotlight with the promotional campaign for “ Spider-Man: A Brand New Day,” following the global tour for Christopher Nolan’s “The Odyssey,” in which she stars.