Fez — adidas sportswear is getting pearls, diamanté, tulle, and a serious dose of romance.
adidas Originals and Irish designer Simone Rocha have unveiled their Fall/Winter 2026 collection, marking the beginning of an ongoing collaboration between the sportswear label and Rocha’s London-based fashion house.
The collection, first shown during Rocha’s Autumn/Winter 2026 runway show in London, launches globally on September 10.
Rather than disguising adidas classics, Rocha pushes them into her own world of femininity, exaggerated proportions, and decorative detail.
The familiar Firebird track top becomes cropped and voluminous. The Beckenbauer receives a tulle underlay, while the Superstar track top is rebuilt with puffed sleeves.
Frilled dresses, skirts, trousers, fitted leotards, and classic T-shirts continue the collision between athletic practicality and Rocha’s more delicate visual language.
Even football socks get the treatment, decorated with pearl-inspired details.
Ballerinas meet performance sneakers
The footwear might be the collection’s most unexpected part.
The “SR Taekwondo Ballerina” transforms adidas’ slim martial-arts-inspired shoe with ribbon lacing, diamanté, and pearl-inspired embellishments.
Meanwhile, the “SR Climacool” reworks a performance runner into a Mary Jane, combining a leather upper with a cut-out tongue and sculptural heel.
The “SR Japan Fuzzy Slip On” goes further, adding a pony hair-effect upper, open heel, and pearl-like Three Stripes.
Accessories include a decorated Trefoil brooch, matching hair clip, and an adidas Airline bag finished in broderie anglaise.
Rocha said sportswear was an area she had wanted to explore for years, describing the project as an opportunity to reveal a new perspective on an already recognizable design language.
Photographer Justine Kurland shot the campaign as a single tableau vivant, bringing multiple figures and narratives into one shared scene.
The collection will be available through “CONFIRMED,” adidas stores and websites, Simone Rocha stores, and selected retailers.
With pearls on football socks and tulle under track jackets, the collaboration is less about making sportswear prettier than proving that performance codes and romantic fashion no longer need to live in separate wardrobes.
