Fez — Robbie Williams made his long-awaited Morocco debut on Thursday night, opening the 19th edition of Jazzablanca with a concert that gave Casablanca one of its biggest pop moments of the summer.
The British star performed at Anfa Park on July 2, marking his first-ever concert in Morocco and North Africa. Jazzablanca’s 2026 edition runs from July 2 to 11, bringing a wide lineup of international and Moroccan artists to Casablanca over 10 days. (Songkick)
Williams arrived on stage in a striking red outfit, making a polished and theatrical entrance before quickly winning over the crowd. After addressing the audience, he shouted “Dima Maghrib!” and received an immediate ovation from festivalgoers.
From the first minutes, the concert showed why Williams remains one of Britain’s most enduring live entertainers. Charismatic, playful, and visibly comfortable with the audience, he moved between humor, crowd interaction, and the kind of large-stage confidence that has shaped his career for decades.
A career-spanning show
For nearly two hours, Williams revisited some of the most recognizable songs of his catalog. The set included “Let Me Entertain You,” “Feel,” “Rock DJ,” “She’s the One,” and “Supreme,” with many songs sung back to him by a crowd already invested in the moment.
The performance also carried a strong sense of occasion. Williams was not only another international headliner passing through Casablanca. His appearance opened a major festival edition and marked a first encounter with a Moroccan audience that had waited years to see him live.
The night also gave space to another side of his musical personality. Williams paid tribute to the swing tradition he has often embraced, performing classics associated with Frank Sinatra and showing the vocal ease that allows him to move between pop spectacle and old-school showmanship.
A first meeting to remember
The emotional peak came with “Angels,” the anthem that remains one of Williams’ defining songs. With phones raised, voices joined, and the crowd visibly moved, the finale gave the concert the kind of collective ending that turns a performance into a memory.
Jazzablanca’s opening night confirmed the festival’s growing ambition as one of Morocco’s key summer music events. With Robbie Williams at the center of its first night, the 2026 edition began with a performance built on nostalgia, charisma, and a rare sense of shared celebration.
For Casablanca, the concert was more than a major booking. It was a reminder that Morocco’s festival scene is increasingly able to attract global artists while giving local audiences first-time moments that feel historic.
