New Balance Expands in Morocco with Third Store Opening in Casablanca

The iconic sports brand now has 3 stores in Morocco, bringing forth a new era of style and fitness.

Marrakech – New Balance, globally recognized for its excellence in running and athletic performance wear, has expanded its footprint in Morocco with the grand opening of its third store in Casablanca.

This milestone comes on the heels of a successful launch in Marrakech earlier this month, signaling a new chapter for the brand in the North African market.

Located on Boulevard Al Massira Al Khadra, the new store is a key part of New Balance’s ongoing expansion strategy, powered by its partnership with Planet Sport.

This collaboration reinforces the brand’s commitment to strengthening its presence in Morocco and enhancing the customer experience with cutting-edge shopping options.

To celebrate the opening, New Balance will host a press event at the Casablanca store, where attendees can meet the ambassadors of the New Balance Run Club (NBRC), set to launch officially on November 22.

The NBRC aims to inspire and support local athletes by encouraging participation in running events across Morocco, the company stated in a press release.

Moroccan athletes Fadoua El Fassi and Nacer Ben Abdeljalil have been appointed as the NBRC ambassadors in Casablanca.

Fadoua is celebrated for her marathon accomplishments in New York and Berlin.

Nacer is renowned for his historic feats, including summiting Mount Everest and crossing the North Pole.

The two bring unparalleled inspiration to the club.

Stuart Henwood, Regional Managing Director for the Middle East, Africa, and India, expressed his enthusiasm for the new opening.

“We’re thrilled to unveil our third store in Morocco, right in the vibrant heart of Casablanca. The opening coincides with the launch of the New Balance Run Club Casablanca, an initiative that perfectly aligns with our ‘Run Your Way’ campaign,” Henwood was quoted as saying in the press release.

“This store not only offers an exceptional shopping experience but also reinforces our dedication to promoting an active lifestyle and connecting with the local community.”

The Casablanca store promises an immersive shopping experience, featuring New Balance’s latest running shoes and a full range of athletic products.

The grand opening will also celebrate Moroccan culture, with traditional live music performances and exclusive art pieces by local artist Faiçal Adali, further enhancing the experience for customers.

With this latest store opening, New Balance deepens its connection with Moroccan consumers, continuing to deliver innovative products and unique experiences that align with their active lifestyles.