Released as part of Madd’s latest album “Sensus,” this visual experience is far more than just a typical rap video; it’s a journey.
Marrakech – Two of Morocco’s most influential rap stars have come together to create something truly unforgettable.
Madd and Snor are no strangers to making waves in Morocco’s rap scene, but their new music video for “Drive” takes things to a whole new level.
Released as part of Madd’s latest album “Sensus,” this visual experience is far more than just a typical rap video; it’s a journey.
Directed by Akim Laouar and Kamil Tahiri, the video for “Drive” takes viewers on an enigmatic journey with Madd, who travels down a desert highway in a touring van.
The video kicks off with Madd cruising along a desert highway in a touring van, setting the tone for a road trip that’s anything but ordinary.
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The stark contrast between light and dark keeps you guessing, while cryptic shots flash by, offering more questions than answers.
Halfway through, Snor steps in, delivering a verse that complements Madd’s melodic opening, his smoother flow counterbalancing Madd’s sung chorus.
As the video progresses, the mood grows more haunting, with symbolic gestures that only deepen the mystery, leaving viewers with more questions than answers.
The track itself blurs the lines between genres, transcending traditional rap with its melodic structure.
Anchored by Madd’s soulful chorus, the song leans into pop-rap territory, while Snor adds grit and intensity to the mix.
Produced by Spicy Scoop and FEDDINI, the lush, atmospheric instrumental creates a perfect canvas for the duo to explore this melodic fusion.
Since its release, Sensus has taken the Moroccan rap scene by storm, marking Madd’s highly anticipated return after a four-year hiatus following his debut, Black Rose.
It is a testament to Madd’s artistic evolution, showcasing his bold exploration of new sounds and pushing the boundaries of his creativity to fresh, exciting heights.
