Marrakech – The city of Agadir is hosting the international Argan exhibition from May 8 to 12, with the event being held in the heart of the Agadir Medina.
Gracing the event today were several cooperatives eager to showcase their argan products in the hope of elevating their brand’s presence and raising awareness about the many uses of argan products.
International Argan Fair, Agadir
Moroccan nationals and visitors from across the kingdom flocked to the event to witness the profound impact of argan oil and explore the newest products the market has to offer.
On its inaugural day, the event’s exhibitions featured products from three regions: Marrakesh-Tensift-El Haouz, Guelmim-Oued Noun, and Agadir Souss-Massa-Drâa.
Argan oil product showcased during the International Argan Fair
Various cooperatives, including Arij and Doudrar from Tata, as well as Afra Ait Baha and Tililt Ourka from the Souss-Massa-Drâa region, took center stage to exhibit their diverse range of products.
In addition to showcasing their products, the cooperatives also actively advertised both their products and their philosophy, emphasizing the importance of community empowerment and sustainable practices in the argan industry.
A woman making Amlou during the International Argan Fair
“The women engaged in our cooperative have experienced significant advancement. Their social status has notably enhanced over time. Initially, they faced challenges interacting with clients or participating in exhibitions, but they have since overcome these obstacles,” stated the president of Arij cooperative.
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This underscores the transformative impact of their work on the lives of women involved. It highlights how participation in the cooperative has not only provided economic opportunities but has also empowered women socially.
The event is organized by the National Agency for the Development of Oasis Zones and Argan Trees (ANDZOA), in collaboration with the Ministry of Agriculture, Fisheries, Rural Development, Water, and Forests.
Products exhibited during the International Argan Fair
In accordance with its founding philosophy, the ANDZOA is tasked with collaborating with governmental authorities, elected bodies, and relevant organizations to develop a comprehensive program for the development of the argan ecosystem.
This, according to the agency’s website, includes ensuring its implementation, monitoring progress, and evaluating outcomes within the framework of sustainable development across economic, social, cultural, environmental, and human dimensions, in alignment with established directives and strategies.
