Rabat – Razer is once again blurring the line between gaming hardware and pop culture collectibles with a new version of its Kraken Kitty V2 headset. This time dressed in the unmistakable yellow hues of “Sanrio’s” beloved character Pompompurin.
The Kraken headset in this new Pompompurin edition is set to arrive at Target both online and in stores on October 4, with a price tag of $139.99 (1,290 MAD). The edition is reworked to reflect the Pompompurin’s signature color palette and personality, giving the familiar headset an unmistakably Sanrio-flavored makeover.
According to Yanko Design, the collaboration goes beyond a simple color swap. The outlet reports that the edition incorporates themed detailing throughout the headset, translating Pompompurin’s soft, rounded aesthetic into the hardware’s overall look.
The result is a device that retains the recognizable identity of the Kraken Kitty V2 line, while leaning fully into the whimsical branding associated with the character.
The release fits within a broader trend reshaping the gaming accessories market. The manufacturers increasingly look beyond raw performance metrics to attract consumers through personalization and character-oriented design.
Licensed collaborations, and character tie-ins have become common strategies for hardware brands to appeal not just to competitive gamers, but also to fans invested in aesthetics and fandom culture.
Razer, in particular, has built a reputation of playful, character-inspired designs alongside its more traditional performance-focused gaming gear.
The Kraken Kitty series itself has previously drawn attention for its distinctive cat-ear styling, making it a natural candidate for crossover collaborations like this one.
For now, fans eager to learn more about the design will need to await further details, as Razer has yet to release additional information beyond what has been reported.
