Rabat – e.l.f. Cosmetics has announced a new limited-edition pickle-inspired beauty collection, following the viral success of its original pickle-flavored “Glow Reviver Melting Lip Balm” earlier this year.
The collection launched in the United States on August 20 through e.l.f. ‘s website, Ulta’s website, and TikTok Shop. All three lip balm shades and the Briny Blender are also available at Ulta Beauty stores beginning August 23, with limited quantities available.
e.l.f revealed in an announcement on August 19 that the new collection responds to strong demand from its community after the original pickle-inspired lip balm sold out in just eight minutes.
The collection features three limited-edition “Glow Reviver Melting Lip Balms: The Real Dill,” a return of the original formula with a sheer green tint, e.l.f. von Dill, featuring a light green tint and glossy pearl finish, and “Spicy Lil’ Dill,” a plumping formula with a deep red sheen and a spicy flavor.
Alongside the lip balms, e.l.f. is introducing the “Briny Blender,” a pickle-shaped makeup sponge designed to bring the theme into the rest of the makeup routine. The products are priced at $9 (83 MAD) each for the lip balms, while the sponge is part of the collection as a novelty beauty accessory.
e.l.f.’s latest release builds on the unexpected popularity of its first pickle-flavored lip balm. According to the company, 77% of purchasers from the original launch were new to e.l.f., highlighting the collection’s ability to attract customers beyond its existing beauty community.
The brand has positioned the collection around the growing popularity of pickles and more than 20% of Gen Z respondents described themselves as obsessed with pickles. e.l.f. is extending the trend beyond cosmetics, with a pickle-themed activation planned for the Minnesota State Fair from August 27 to 30.
The new collection comes as e.l.f. continues to build products around online trends and community-driven demand. The company said its teams began testing new flavors within weeks of the original launch, eventually developing the three new lip balm variations and the pickle-shaped sponge.
The company is also expanding availability internationally, with the collection launching in the UK on August 20, at Boots stores on August 26, and in Germany at dm store on September 24.
