Rabat – Moroccan concept store “Mlle a Marrakech” will open its second location in Paris in July 2022, offering a variety of Moroccan products, including pastries and handicrafts.
The launch of the second store aims to meet the growing demand of customers fond of Moroccan products.
On its website, the store showcases the exclusively Moroccan-made products it offers, such as pastries, jewelry, beauty products, and tableware. The store also offers a takeaway catering service.
According to Mouna Berrada, the store’s general manager, Mlle a Marrakech has partnered with more than 50 Moroccan brands, whose products the store offers “through an integrated multi-channel approach.”
Amid COVID-led disruptions, Mlle a Marrakech was able to adapt to the global context by offering delivery services while strictly respecting health standards, added Berrada.
CEO of Mlle a Marrakech Ghislain Seux stressed the store’s dedication to promoting local products and protecting its reputation against “the cliches that surround oriental products.”
Promoting Moroccan products and culture could “encourage our customers to favor Morocco as a destination for their next vacation,” Seux added.
Read also: Morocco: First Non-European Destination for Spanish Tourists
Since its launch in 2019, the store has been attracting both French customers and the Moroccan diaspora, especially during the COVID-19 crisis.
The company aspires to open other stores in France and across Europe. It aims to put Moroccan-made products in the hands of Moroccans residing in the European continent, as well as to give foreigners a taste of authentic Moroccan delicacies and culture.
Berrada has extended her thanks to the “Moroccan partners and loyal customers for their support and unwavering commitment since the beginning of this adventure.”
Morocco’s cultural diversity has contributed to the richness of its cuisine, which is among the best cuisines in the world.
