Rabat — For its latest beauty experience in Morocco, Bobbi Brown Cosmetics traded the usual luxury hotel setting for something more intimate at Marrakech’s Farasha Farmhouse.
Set just outside Marrakech, the countryside retreat welcomed guests with olive trees and mountain landscapes as the backdrop for an evening centered around the brand’s latest beauty launches.
The trip brought together familiar German faces, including Olympic runner Alicia Schmidt, alongside a group of fitness creators.
The dinner spotlighted some of the brand’s latest launches, including the Vitamin Enriched Face Base+ Moisturizer & Primer and Skin Enhancer Multi-Stick.
But the experience stretched beyond the dinner table. Guests filled their days with sunrise runs, yoga sessions, and photoshoots before winding down with intimate dinners beneath dimmed lights.
Meet Farasha Farmhouse
Farasha Farmhouse feels less like a conventional hotel and more like stepping into a beautifully designed dream home.
The property is the vision of Marrakech-based husband-and-wife duo and event stylists Fred and Rosena Charmoy of Boutique Souk. Over the past two decades, the couple have planned some of the Red City’s most talked-about celebrations.
Set across 8.5 acres of olive groves, Farasha sits on a peaceful plateau between two mountain ranges, creating a peaceful escape from the bustle of Marrakech.
Inside, things get even more interesting.
“Tadelakt walls,” colorful zellige tiles, shaggy carpets and vintage furniture come together with contemporary Moroccan artworks, giving the space its eclectic character.
Even the library comes with its own story. Its collection once belonged to the family estate of legendary American fashion editor Diana Vreeland and was later donated to Farasha by her son Freck, who served as the US ambassador to Morocco.
Why Bobbi Brown Chose Farasha Farmhouse
A mix of beauty, art, and Moroccan craftsmanship makes Farasha a natural backdrop for an experience like Bobbi Brown’s.
The farmhouse has long been home for creative gatherings, from communal meals and sunset concerts to wellness-focused experiences and other highly styled events.
In many ways, Farasha already spoke the same visual language as Bobbi Brown’s campaign: intimate, creative and centered around beauty and wellness.
It was less about simply hosting a dinner and more about creating an experience around it.
