Bella Hadid Becomes the New Face of ‘Alo’

Captured by Mert & Marcus, the campaign shows Hadid in several looks from the brand, embracing a simple yet elegant style.

Casablanca – Palestinian-American supermodel Bella Hadid has become the new face of activewear brand Alo, fronting its pre-fall campaign.

Captured by Mert & Marcus, the shoot showcases Hadid in several looks from the brand, embracing a simple yet elegant style.

One of the looks features an all-white outfit with ivory leggings, a matching tank top, and sneakers with visible laces around the ankle.

Hadid’s connection with Alo goes far beyond the campaign.

In a social media post announcing the partnership, she shared that she has been wearing and admiring the brand for more than 10 years, making the new role a particularly meaningful one for her.

“Blessed to be the face of a brand I’ve been loving, living, and styling my looks with for over ten years now,” the model wrote.

“Feels like family to work with such a beautiful team that truly has made me feel like family for so many years now.”

The new campaign also adds to an already busy year for Hadid. Earlier in 2026, she appeared in Prada’s “Days of Summer” campaign.

She also became the first brand ambassador for Revolve Los Angeles, the retailer’s new in-house high-fashion line.

For Alo, Hadid brings a fashion-world presence to a brand that has increasingly positioned itself beyond traditional activewear and toward a broader lifestyle space.

The announcement clearly struck a chord with her audience.

Beyond the usual appreciation for the campaign images, fans quickly turned the comments into their own show of support.

Some even admitted their love for Hadid as a reason to finally give Alo a try.